Marketing
Push your creative abilities to their limits. Create new methods to attract new audiences from around the world! Discover new ways to market and manage your favourite brands. These opportunities and more are available when you choose marketing in the Edwards School of Business at the University of Saskatchewan.
What is Marketing ?
If you have a creative mind and would like to see the world, marketing may be the choice for you. The variety of classes offered will allow your creative juices to flow. There is an endless selection of careers that are available to marketing majors. Advertising, international marketing, public relations and sales positions are just a few of those jobs waiting for you. A career in marketing will give you the opportunity to travel, meet new people and be a part of a dynamic work environment.
I'm an artist at heart, and I hope to use my marketing talents and education as a stepping stone into the entertainment world. No other major is as limitless in scope; from advertising agencies, to PR gigs, to non-profits—opportunities are only limited by your imagination. Upon graduation, it's up to you to go and figure out your own career path. I can't think of anything more exciting.
—Devon Hennig, marketing student
Career Opportunities
A career in marketing can take you in many different directions, but the common theme is the sense of ownership you take over a product or service. Successful marketers possess the ability to understand customers' needs and translate those needs into an effective marketing strategy.
Marketing graduates may continue their professional development with careers in the following areas:
- advertising and public relations
- direct and event marketing
- brand/product management
- sales management
- marketing research
A Major in Marketing
Marketing is one of six majors you can choose within the Bachelor of Commerce degree program. Students choose a major in second year and access to the marketing major is based on academic performance. The average to be admitted to this major has ranged from 60% to 67% in recent years.
The great thing about the marketing major is that it lets you explore all of these different areas and choose the ones that pique your interest. There are no required classes in the fourth year of the marketing program—instead, students put together the topics they want to explore.—Barb Phillips, Professor of Marketing and Rawlco Scholar in Advertising
A Stepping Stone
Students in the marketing major can attain a professional designation after completing their undergraduate business degree. The
Accredited Business Communicator (ABC) designation recognizes marketing professionals who attain a global standard of knowledge in strategic communication planning, implementation, measurement and ethics.
There are also a number of other professional designations that students can attain post-degree:
The U of S Advantage
Business Co-operative Education Program
Co-op education allows you to take what you've learned in the classroom and apply it to real life work situations.
The Cameco Business Co-operative Education Program provides students with eight months of relevant work experience and the opportunity to develop relationships with influential business contacts. You will also receive coaching and skill-building sessions in the areas of networking, etiquette, and interview success prior to going out on your co-op term.
Third year students from all majors are welcome to apply. The number of participants and companies continues to grow every year, with the ultimate goal of being able to accommodate up to 200 students.
Career Development Goodspeed Career Services manages the co-op program and offers many career development services exclusive to Edwards School of Business students.
Get Involved!
Marketing Students' Society
The Marketing Students' Society (MSS) is a student-run organization under the umbrella of the
Edwards Business Students' Society. Every year, they organize academic events including the
Saskatoon Business Case Competition (SBCC) and social events, including a three-legged night on the town.
JDC West Marketing students have the opportunity to participate in the JDC (Jeux du Commerce) West Business Competition or informally, JDC West, which is the largest undergraduate business competition featuring top business schools and students from across Western Canada.
SIFE Saskatchewan Students in Free Enterprise (SIFE) Saskatchewan is a non-profit student organization that develops impactful economic development programs. They are an affiliate of the national organization
Advancing Canadian Entrepreneurship ACE and the international
SIFE organization.
AIESEC AIESEC (Association Internationale des Étudiants en Sciences Économiques et Commerciales), the world's largest student-run organization, is an international platform for young people to discover and develop their potential to have a positive impact on society. Through active participation in internship programs and national conferences, students have the opportunity to develop their professional skills and develop an international perspective while making many friends and memories. Student members have an opportunity to network with alumni and business partners, and become a global citizen.
Sample Courses
The marketing major includes courses from a variety of areas, including consumer behaviour and popular culture.
Admission Requirements
The following is a list of high school subjects required for admission. Please select the province/territory where you completed high school.
Additional Information
Related Interests
If you are interested in Marketing,
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