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Learning Communities: a small group of students who share common courses, interests, and/or residence.

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Marketing

You can begin this program at an
off-campus site through a satellite campus or regional partner.

Push your creative abilities to their limits. Create new methods to attract new audiences from around the world! Discover new ways to market and manage your favourite brands.


Program Options

Bachelor of Commerce (B.Comm) - Marketing

Admission Requirements and Deadlines

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Marketing: Is it for you?

  • Business Co-operative Education Program
    Co-op education allows you to take what you've learned in the classroom and apply it in real life work situations. The Cameco Business Co-operative Education Program provides students with eight months of relevant work experience and the opportunity to develop relationships with influential business contacts. You will also receive coaching and skill building sessions in the areas of networking, etiquette, and interview success prior to going out on your co-op term.

    Third year students from all majors are welcome to apply. The number of participants and companies continues to grow every year, with the ultimate goal of being able to accommodate up to 200 students.
  • Career Development
    Goodspeed Career Services     manages the co-op program and offers many career development services exclusive to Edwards School of Business students.

What is Marketing ?

If you have a creative mind and would like to see the world, marketing may be the choice for you. The variety of classes offered will allow your creative juices to flow. There is an endless selection of careers that are available to marketing majors. Advertising, international marketing, public relations and sales positions are just a few of those jobs waiting for you. A career in marketing will give you the opportunity to travel, meet new people and be a part of a dynamic work environment.

Sample Classes

  • COMM 204: Introduction to Marketing
    Introduction to the marketing concept in business. Business activities are analyzed from the point of view of recognition, stimulation and satisfaction of consumer demand.
  • COMM 352: Marketing Strategy
    Concentrates on the development of marketing strategies. An operational framework is built for analysing the marketing environment and selecting among strategic alternatives, primarily through case analysis.
  • COMM 458: Branding
    This course is a hands-on class that focuses on how to analyze, evaluate, and manage a brand. Students will learn traditional brand management theory including brand equity and brand positioning. In addition, theories of emotional branding, such as brand personality and brand relationships, and theories of cultural branding will be discussed. All theories will be applied to real-world situations.

Career Opportunities

A career in marketing can take you in many different directions, but the common theme is the sense of ownership you take over a product or service. Successful marketers possess the ability to understand customers' needs and translate those needs into an effective marketing strategy.

Marketing graduates may continue their professional development with careers in the following areas:

  • advertising and public relations
  • direct and event marketing
  • brand/product management
  • sales management
  • marketing research