off-campus site through a satellite campus or regional partner.
Push your creative abilities to their limits. Create new methods to attract new audiences from around the world! Discover new ways to market and manage your favourite brands.
If you have questions about programs or courses in Edwards School of Business and would like to speak to an academic advisor, you may book an appointment.
If you have a creative mind and would like to see the world, marketing may be the choice for you. The variety of classes offered will allow your creative juices to flow. There is an endless selection of careers that are available to marketing majors. Advertising, international marketing, public relations and sales positions are just a few of those jobs waiting for you. A career in marketing will give you the opportunity to travel, meet new people and be a part of a dynamic work environment.
Co-operative education provides you the opportunity to take what you are learning in the classroom and apply it in a real-life work situation. The Edwards Co-operative Education Program provides students the opportunity to compete for eight months of relevant work experience for the following January of their acceptance into the co-op program. Students accepted participate in professional development workshops to prepare them for the job search process. Students who successfully complete the co-op experience will extend their degree by at least one term.
Second year Edwards students from all majors are welcome to apply each January. The number of participants and companies continues to grow each year with the ultimate goal of being able to accommodate up to 150 students annually.
- COMM 204: Introduction to Marketing
Introduction to the marketing concept in business. Business activities are analyzed from the point of view of recognition, stimulation and satisfaction of consumer demand.
- COMM 352: Marketing Strategy
Concentrates on the development of marketing strategies. An operational framework is built for analysing the marketing environment and selecting among strategic alternatives, primarily through case analysis.
- COMM 458: Branding
This course is a hands-on class that focuses on how to analyze, evaluate, and manage a brand. Students will learn traditional brand management theory including brand equity and brand positioning. In addition, theories of emotional branding, such as brand personality and brand relationships, and theories of cultural branding will be discussed. All theories will be applied to real-world situations.
A career in marketing can take you in many different directions, but the common theme is the sense of ownership you take over a product or service. Successful marketers possess the ability to understand customers' needs and translate those needs into an effective marketing strategy.
Marketing graduates may continue their professional development with careers in the following areas:
- advertising and public relations
- direct and event marketing
- brand/product management
- sales management
- marketing research
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